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01

Brands we nurture

We partner with amazing brands that are market leaders in their country of origin, helping them fulfil opportunities in export markets and provide exciting new food choices to international consumers.

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02

Your brand cultureour regional expertise

When regional expertise is critical to the success of your brand, our team is here to help. Our ever expanding network of distributors, importers, wholesalers, and retailers provides trusted and long-lasting partnerships representing your brand and managing the growth in existing and new markets.

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Our Offices

Australia

South Korea

Malaysia

Philippines

South Africa

03

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What we do

We maximise the success of your brand's growth into new and existing markets, utilising our comprehensive regional experience and providing guidance and valuable insight to build robust growth strategies.

For brands

We are always looking for export-ready, sustainably driven food brands who strive to grow into new international markets, and like minded brands who are looking to redefine their existing export efforts.

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For distributors

We partner with consumer focused, agile importers and distributors that are willing to embrace and invest in building brands. We help you find these winning brands and products from around the world that will perform in your markets, and provide you with the competitive edge to succeed.

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For customers

Identifying new trends and being first to market with great new products can help your business succeed in this increasingly competitive market place. Our team can help you identify these and develop the go-to market approach to attract new consumers and drive your business growth.

04

Brand Snapshot

Sambazon

Sambazon is the leading global açaí brand, offering a variety of certified organic and fair trade açaí products, including ready-to-eat açaí bowls, frozen superfruit packs, and açaí sorbet.

The company is headquartered in California with products sustainably harvested and processed in the heart of the Amazon Rainforest in Brazil.

In the US, the company has a national presence with distribution in over 25,000 natural and conventional grocery stores and club stores, besides its own Bowl Shops at key locations in California such as Cardiff by the Sea, Petco Stadion and California State University in San Diego.

Additionally, it has a burgeoning foodservice division and international distribution in over 45 countries.

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Market Entry Strategies

Retail & Foodservice Strategies

Regional & In-Country Management

Brand Management

Supply Chain & Packaging Optimisation

Lifebrands

You thought natural products had to taste like cardboard or be hidden in dusty health stores? Not anymore. Lifebrands stands for cutting-edge nutrition, premium ingredients, and bold flavours that fit into your real life, not some unrealistic wellness fantasy.

Born from a passion for functional foods and a belief that better living should be easier, Lifebrands is designed by health experts and food lovers who don’t cut corners. They are here to upgrade your everyday choices with purpose-led products that actually work.

Natural. Smart. Delicious. From better snacks to smarter supplements, we help you feel good without the guesswork.

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Market Entry Strategies

Regional & In-Country Management

Retail & Foodservice Strategies

San Air

San‑Air offers natural air sanitisation, no harsh fumes, no setup required.

Developed by an Aussie chemist and dad, San‑Air’s plant-based gels fight mould, bacteria, and viruses, even COVID-19, with lab-tested, 99.99 % proven results.

Australian-made. Biodegradable. Just open, place, and breathe easy, at home, in the car, or across your business.

Natural. Proven. Effortless. Clean air, made simple.

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Market Entry Strategies

Regional & In-Country Management

DOuMIX?

Unleash mixology magic with DoUmix – extraordinary pre-mixes for creative drinks.

DoUmix is a young and extraordinary brand with a line of pre-mixes in many cool flavors that preserve the pulp and consistency typical of fruit, increasing your creativity in cocktails, mocktails and aromatized drinks.

DOuMIX? is designed especially for you, encouraging you to amaze your customers and to accelerate your creativity in the creation of extraordinary beverages from morning till late at night.

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Market Entry Strategies

Foodservice Strategies

Regional and In-Country Management

Menz & Gasser

You thought jam was just a sugary spread for toast? Time to rethink your breakfast. Menz & Gasser is all about authentic fruit flavour, smart portion solutions, and Italian-quality craftsmanship that fits today’s food service needs.

They bring decades of expertise and a flair for innovation to every single jar, cup, and portion, combining natural ingredients with modern convenience. Because great taste shouldn’t come at the cost of quality or control.

From classic favourites to creative flavours, we make fruit shine, in formats that work as hard as you do.

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Market Entry Strategies

Regional & In-Country Management

IFFCO Italia

IFFCO Italia proves that quality, creativity and efficiency can co-exist, delivering high-end food products without the premium price tag.

As part of the global IFFCO Group, they bring world-class manufacturing to the heart of Europe. From chocolate spreads and biscuits to plant-based delights, their team blends Italian know-how with international scale to create products people actually want to eat.

With innovation labs, private label flexibility, and trusted retail partnerships, IFFCO Italia turns great ideas into shelf-ready success.

Delicious. Reliable. Scalable. This is private label done right.

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Market Entry Strategies

Regional & In-Country Management

Retail & Foodservice Strategies

World Foods

Expand Your Offering with WorldFoods: Authentic, Natural Asian Sauces

WorldFoods invites you to broaden your product range with our 100% natural, authentic Asian sauces. Free from allergens, gluten, and GMOs, our sauces are a perfect addition to any health-conscious and flavour-driven assortment.

With WorldFoods, you're not just providing a product; you're offering an experience. We've done the groundwork, meticulously sourcing oriental herbs, spices, and authentic ingredients. Our dedication to quality and authenticity means you can confidently assure your customers that they are getting the very best.


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Market Entry Strategies

Regional & In-Country Management

Brand Management

BrocOn

The best quality, most advanced, and most effective sulforaphane supplement on the planet.

100% Australian grown and produced, convenient and easy to use, Broc-on helps consumers optimise their bodies for enhanced function and recovery.

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Market Entry Strategies

Regional & In-Country Management

Supply Chain & Packaging Optimisation

05

Big Picture

We like to keep the big picture in focus. Our primary aim at Merchant 138 is to bring sustainable, healthy, and great tasting products to consumers that are good for the planet. We align with like-minded brands whose goals include improving the lives of people and animals around the world whilst also looking to ensure the future of the earth through good sustainability practices and eco-awareness.

Merchant 138 has recently worked to fully offset our carbon emissions by investing in a project that protects trees in one of the regions with the highest deforestation rates in the Amazon Rainforest.

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We’re proudly 100% Carbon Neutral

06

Contact

BROC ON has had the pleasure of working with Alan and Jim from Merchant 138 for close to 12 months now. Their dedication to constantly bringing in new ideas and helping us expand globally has truly been incredible. Alan and Jim are always working on ways to enter into new markets for BROC ON, and in a short amount of time, have expanded our connections to a level we never thought possible.

Jay Silvester Founder & Director, Broc On Australia Pty Ltd.

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Who we are

Alan Evans

Managing Partner

Read Alan Evans's bio

Alan Evans's Bio

— Managing Partner

Traveller, entrepreneur and business professional. Alan is the founder of Merchant 138 and heads up the organisation in Adelaide, South Australia.

Alan’s decades of wide and varied experience bring decades of experience in consulting, import/export and balancing people with technology. As an Enterprise Architect he has worked at sites across the UK, USA, Europe and Australia in a variety of industries including Finance, Utilities, Government, Research, Education, Telecoms and Supply Chain Management.

Alan has acquired a broad range of technical and business skills in his career giving him an excellent foundation for developing and supporting business relationships. Business has taken him far away from both England and Australia, to many different countries and allowed him to indulge his sense of adventure and interest in other cultures.

Alan is outdoor enthusiast. When he lived in Salt Lake City, he was actively snowboarding, wake boarding and mountain biking. He was born in Sheffield, England, and remains true to his roots by coaching senior level football. Still actively playing football, but other pursuits include fitness and guitar.

Jim White

Managing Partner

Read Jim White's bio

Jim White's Bio

— Managing Partner

Exuding proven business confidence, drive, credibility, and leadership, coupled with an MBA in Marketing; Jim brings a powerful blend of managerial and consultancy expertise to his role at Merchant 138.

From farming in the Australian Outback to working for and driving the strategic development of leading food companies around the world, including Simplot, Ebro Foods, McCormick, IFFCO and Monin, Jim has worked across all aspects of the food industry. His sense of adventure and love of food has taken him on a journey over the last 25 years, working in Indonesia, Canada, Azerbaijan, Italy, UK, Australia, UAE, Malaysia, and is now based in Bali, Indonesia.

As a strategic growth specialist, Jim has an in-depth knowledge of all aspects of managing food manufacturing companies, importers and distributors, and clients in the retail, foodservice and manufacturing sectors. Coupled together with his exposure to different cultures and passion for travel and golf, Jim brings his unique insights to business growth and life.