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01

Brands we nurture

We partner with amazing brands that are market leaders in their country of origin, helping them fulfil opportunities in export markets and provide exciting new food choices to international consumers.

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02

Your brand cultureour regional expertise

When regional expertise is critical to the success of your brand, our team is here to help. Our ever expanding network of distributors, importers, wholesalers, and retailers provides trusted and long-lasting partnerships representing your brand and managing the growth in existing and new markets.

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Our Offices

Australia

Indonesia

Malaysia

S Korea

Philippines

China

S Africa

03

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What we do

We maximise the success of your brand's growth into new and existing markets, utilising our comprehensive regional experience and providing guidance and valuable insight to build robust growth strategies.

For brands

We are always looking for export-ready, sustainably driven food brands who strive to grow into new international markets, and like minded brands who are looking to redefine their existing export efforts.

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For distributors

We partner with consumer focused, agile importers and distributors that are willing to embrace and invest in building brands. We help you find these winning brands and products from around the world that will perform in your markets, and provide you with the competitive edge to succeed.

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For customers

Identifying new trends and being first to market with great new products can help your business succeed in this increasingly competitive market place. Our team can help you identify these and develop the go-to market approach to attract new consumers and drive your business growth.

04

Brand Snapshot

Future Farm

Future Farm is the leading plant based meat brand in Latin America, developing and producing great tasting, innovative, protein alternatives. With a focus on all natural ingredients, sustainability, and using recyclable packaging, Future Farm is driven to provide a better future for our taste buds and for the planet. With sales in over 30 countries around the world and many more to come, Future Farm is offering positive, mouth-watering choices for people across the globe.

Visit Future Farm Website Work with us

International Market Research

Market Entry Strategies

Retail & Foodservice Strategies

Regional & In-Country Management

Brand Management

Supply Chain & Packaging Optimisation

Sambazon

Sambazon is the leading global açaí brand, offering a variety of certified organic and fair trade açaí products, including ready-to-eat açaí bowls, frozen superfruit packs, and açaí sorbet. The company is headquartered in California with products sustainably harvested and processed in the heart of the Amazon Rainforest in Brazil. In the US, the company has a national presence with distribution in over 25,000 natural and conventional grocery stores and club stores, besides its own Bowl Shops at key locations in California such as Cardiff by the Sea, Petco Stadion and California State University in San Diego. Additionally, it has a burgeoning foodservice division and international distribution in over 45 countries.

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Market Entry Strategies

Retail & Foodservice Strategies

Regional & In-Country Management

Brand Management

Supply Chain & Packaging Optimisation

BrocOn

The best quality, most advanced, and most effective sulforaphane supplement on the planet. 100% Australian grown and produced, convenient and easy to use, Broc-on helps consumers optimise their bodies for enhanced function and recovery.Market Entry Strategies

Visit BrocOn Website Work with us

Market Entry Strategies

Regional & In-Country Management

Supply Chain & Packaging Optimisation

Coind

Coind’s primary objective is to provide ethically sustainable, high-quality coffee products and they are one of the leading Italian private label coffee producers. The Coind Group is very focused on environmental sustainability, as seen by its production techniques, packaging materials, certifications, and cautious reuse of energ

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Market Entry Strategies

Retail & Foodservice Strategies

Regional & In-Country Management

Natavo

Australian based food innovation company, specialising in developing world-first processing technology that provides all-natural, longer lasting and great tasting food.

Natavo - Naturally processed and prepared avocado products that retain their natural colour and freshness in a chilled environment.

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Market Entry Strategies

Haelen Technologies

Wholy Milk! Unhomogenised, naturally processed refrigerated milk that retains all the nutrients of fresh milk with an extended shelf life, providing superior quality over other milks.

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International Market Research

Market Entry Strategies

Hero

Hero is a unique food and beverage brand founded by wellness enthusiasts. The brand's emphasis is on functional, enriched products with herbal tinctures and modern superfoods, together with environmental preservation, sustainability, and community service. Their innovative formulae, cutting-edge technology, and a distinct approach to visual identity are the keys to the brand's early success.

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Market Entry Strategies

Regional & In-Country Management

Brand Management

Red Cacao

Red Cacao is a unique chocolate experience nestled in the South Australian Adelaide Hills, offering premium chocolate products both to its HORECA customers through its own cafe outlets or via its many retail partners.

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Market Entry Strategies

05

Big Picture

We like to keep the big picture in focus. Our primary aim at Merchant 138 is to bring sustainable, healthy, and great tasting products to consumers that are good for the planet. We align with like-minded brands whose goals include improving the lives of people and animals around the world whilst also looking to ensure the future of the earth through good sustainability practices and eco-awareness.

Merchant 138 has recently worked to fully offset our carbon emissions by investing in a project that protects trees in one of the regions with the highest deforestation rates in the Amazon Rainforest.

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We’re proudly 100% Carbon Neutral

06

Contact

Working with Merchant 138’s team has been a great solution for our international business expansion. Their support is beyond great, making our distributor management easier by facilitating communication and negotiations on the ground...[and] I am very impressed with their distributor network and efforts to grow our business ...read more

Maíra Wong Director of Business Development - Sambazon.

Working with Merchant 138’s team has been a great solution for our international business expansion. Their support is beyond great, making our distributor management easier by facilitating communication and negotiations on the ground, just like a local Sambazon team member would do. I am very impressed with their distributor network and efforts to grow our business by discussing not only commercial matters but also marketing. Thank you, Merchant 138 team, for the great support!!

Maíra Wong Director of Business Development - Sambazon.

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Who we are

Alan Evans

Managing Partner

Listening to Let Me Down Easy on Tidal

Read Alan Evans's bio

Alan Evans's Bio

— Managing Partner

Traveller, entrepreneur and business professional. Alan is the founder of Merchant 138 and heads up the organisation in Adelaide, South Australia.

Alan’s decades of wide and varied experience bring decades of experience in consulting, import/export and balancing people with technology. As an Enterprise Architect he has worked at sites across the UK, USA, Europe and Australia in a variety of industries including Finance, Utilities, Government, Research, Education, Telecoms and Supply Chain Management.

Alan has acquired a broad range of technical and business skills in his career giving him an excellent foundation for developing and supporting business relationships. Business has taken him far away from both England and Australia, to many different countries and allowed him to indulge his sense of adventure and interest in other cultures.

Alan is outdoor enthusiast. When he lived in Salt Lake City, he was actively snowboarding, wake boarding and mountain biking. He was born in Sheffield, England, and remains true to his roots by coaching senior level football. Still actively playing football, but other pursuits include fitness and guitar.

Jim White

Managing Partner

Listening to We're Goin' to Ibiza on Tidal

Read Jim White's bio

Jim White's Bio

— Managing Partner

Exuding proven business confidence, drive, credibility, and leadership, coupled with an MBA in Marketing; Jim brings a powerful blend of managerial and consultancy expertise to his role at Merchant 138.

From farming in the Australian Outback to working for and driving the strategic development of leading food companies around the world, including Simplot, Ebro Foods, McCormick, IFFCO and Monin, Jim has worked across all aspects of the food industry. His sense of adventure and love of food has taken him on a journey over the last 25 years, working in Indonesia, Canada, Azerbaijan, Italy, UK, Australia, UAE, Malaysia, and is now based in Bali, Indonesia.

As a strategic growth specialist, Jim has an in-depth knowledge of all aspects of managing food manufacturing companies, importers and distributors, and clients in the retail, foodservice and manufacturing sectors. Coupled together with his exposure to different cultures and passion for travel and golf, Jim brings his unique insights to business growth and life.